Sigrún Davíðsdóttir's Icelog

Scent of success

with 4 comments

As a break from Icesave and the crisis talk, take a look – or rather enjoy a whiff – of Andrea Maack perfumes. Andrea is an Icelandic artist who a few years ago took a fancy to scent and decided to use proper perfume in her installations. She joined up with a French perfumeur and has now made three real perfumes – Sharp, Smart and Craft – that are sold by leading perfume stores all over the world, i.a. Lucky Scent in Los Angeles and Les Senteurs in London.

Andrea now works on the perfumes with her husband and with Inga, who apart from being an old friend of Andrea, is an interior designer who takes care of the design of the bottles, the package and the visual side of the scents.

Judging from the reviews and buzz around Andrea Maack perfumes, it will be interesting to follow Andrea’s scents.

Follow me on Twitter for running updates.

Written by Sigrún Davídsdóttir

February 22nd, 2011 at 11:33 pm

Posted in Iceland

4 Responses to 'Scent of success'

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  1. “Maack” does not sound Icelandic. There’s no Wiki entry on her, and her website does not explain it.

    Rajan P. Parrikar

    23 Feb 11 at 1:07 am

  2. Unfortunate. “Les Scenteur” Shouldn’t it be Les Senteurs or is it Scents. The plural s is missing and what about the english “c” ?


    23 Feb 11 at 7:49 am

  3. Maack doesn’t look like the standard Icelandic surnames, which all end with -dottir and -son but there are indeed a few family names in Iceland. In the early 1920s a new law on surnames was passed, whereby new family names were forbidden. Those who already had them could keep them. Some of these family names come from Scandinavia, often through foreign merchants and others who settled down in Iceland. Maack is one of these names.

    PS Oops, sorry about the misspelling, now corrected.

  4. I see. I was aware of the use of old family names by some Icelanders (eg. the photographer Daniel Bergmann), but hadn’t reckoned that “Maack” would be among them.

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